Finding YOUR Fun:

How Strategic PLAY Leads to More Joy, More Clients, and Less Work in Your Business

Deanna Seymour

What if fun was your best business strategy? In this talk, Deanna Seymour shows how bringing more play into your business leads to more joy, more clients, and less burnout—especially for service providers.

Key Takeaways:

  • Fun is Strategic: When you follow what excites you, consistency comes naturally.
  • Your Weird is Your Wow: Being yourself repels the wrong people and attracts the right ones.
  • Play Prevents Burnout: Doing what feels good keeps your business sustainable.
  • Find Your Fun: Play looks different for everyone—discover what lights you up.

You’ll leave with practical tools to identify your play style, make boring tasks better, and market yourself in a way that actually feels good. Plus, there’s a quiz to help you find your fun marketing vibe—no email required!

Your Next Steps

1. Find Your Natural Play Style

Ask yourself:

  • What makes you lose track of time?
  • When do you feel most energized?
  • What would you do for free just because you love it?

2. Make the Boring Stuff Better

List the tasks you dread and ask:

  • Can I add music?
  • Turn it into a game?
  • Do it with a friend?

3. Align Your Work + Marketing with What Feels Good

Notice what feels easy and energizing—for both daily tasks and how you show up.

Let your personality lead the way, and lean into what your audience responds to when you’re just being you.

Need help figuring it out? Take the Visibility Vibe Quiz for instant, personalized ideas.

Visibility Vibe Quiz

Deanna Seymour is the founder of The Playhouse, a community for service providers that actively encourages members to promote themselves without feeling salesy. Unlike other communities, it has built-in visibility opportunities for members to grow their audience.

With a mix of humor, empathy, and real talk, Deanna helps the folks feel more comfortable in their own skin so they can have fun growing a sustainable and profitable business.

When she’s not hosting a Pop-Up Networking Party or Coworking, she’s probably making GIFs, hangin’ with her fam, or sneaking in some Bravo shows!

Deanna’s Website | Deanna’s LinkedIn

In the Side Quest Survival Kit

One Free Month in The Playhouse

Get a free month inside The Playhouse—a collaborative community for freethinking service providers who want to grow their business through real relationships, not just algorithms. You’ll be able to host and attend connection-focused events, gain visibility opportunities, and tap into a vibrant network of creative business owners who actually get what you’re building. Use the coupon code: SIDEQUEST to get your free month!

Watch this video free for 48 hours

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Need more time? Get ongoing access to this and all other presentations, speaker bonuses, extra coworking sessions, and more, with the Side Quest Survival Kit. You can grab it for $197!