Your Business is an Experiment (And That's a Good Thing)
Dr. Chelsea Hetherington
Most solopreneurs are already experimenting in their business: trying different things, changing direction, starting over. The problem is never defining what “working” looks like before you start, or bailing before the data is in. This talk walks through the scientific method adapted for business, with real examples and strategies you can implement today.
Your Action Steps:
- Pick one experiment to run: one specific question you want to answer, a small testable way to answer it, and a timeframe.
- Use The Business Experiment Designer to turn your idea into a complete experiment brief in less than 10 minutes.
Chelsea Hetherington has a PhD in developmental psychology, which basically means she’s spent years studying how humans learn, adapt, and yes, experiment. Turns out that’s pretty useful when your whole business is one giant ongoing experiment!
She’s an ICF-certified coach and thinking partner for solopreneurs who are deep in the messy middle of building a business. Chelsea helps people stop treating every decision like a pass/fail test and start using the data they’re already generating to make decisions and turn ideas into action. She’s also very much figuring it out in real time herself, so this isn’t advice from someone who has it all together. Promise!
Plan With Purpose: A Notion Template for Quarterly Planning and Goal-Setting
A quarterly planning and goal-setting guide for self-employed coaches, therapists, and solopreneurs who have ambitious goals but struggle to make consistent progress on them. Planning things out in 3-month chunks is a lot more accessible, and a lot more honest about how unpredictable life actually is. This Notion template will help you get clear on your priorities, set intentional goals, and actually follow through, without the overwhelm of trying to plan a whole year at once.
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